Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth

• Enhanced ability to target profitable customers.
• Integrated assistance across channels
• Enhanced sales force efficiency and effectiveness
• Improved pricing
• Customized products and services
• Improved customer service efficiency and effectiveness
• Individualized marketing messages also called campaigns
• Connect customers and all channels on a single platform.