Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth

Customer benefits
  • Enhanced ability to target profitable customers.
  • Integrated assistance across channels
  • Enhanced sales force efficiency and effectiveness
  • Improved pricing
  • Customized products and services
  • Improved customer service efficiency and effectiveness
  • Individualized marketing messages also called campaigns
  • Connect customers and all channels on a single platform.